Growing up in an Italian family, I’ve come to approach life optimistically and stylishly. I’ve always aimed to charismatically stride through life with an Italian attitude about things. My grandfather has that charming confidence that Italians wear so well, and I’m proud to carry that trait on through my style and my everyday actions. Florentine fashion house Salvatore Ferragamo takes that Italian art of living and bottles it up in a fragrance called UOMO, a scent not just of the season, but a scent of life.
UOMO’s vibrant woods intersect with invigorating gourmand flavors of seduction, making for both a charming and elegant embodiment of masculinity. The fragrance is constructed around tiramisu, an iconic ingredient that represents the duality of Italian men: virile, confident and rogue, while also seductive, sentimental and sweet. Top notes of black pepper, cardamom and bergamot are as inviting and intriguing as the Italian man. The innovative base of tiramisu, orange blossom and ambrox project power and confidence. Finally, the trail of sandalwood, tonka bean and cashmere wood seals the fragrance in virility and indelible style.
To celebrate this fearless fragrance, Salvatore Ferragamo invited me to an Italian aperitivo at the Gramercy Park Hotel in New York. While I couldn’t attend, I enjoyed the scent’s short film, directed byFrancesco Carrozzini, that was projected at the party. The video stars Ben Barnes, an actor (from one of my favorite television shows Westworld) who exudes the charm, confidence and decidedly cosmopolitan demeanor that Salvatore Ferragamo creates. Ben also hosted the cocktail party that welcomed numerous stylish socialites as well as Oscar winning actress, Susan Sarandon.
Living the Italian way means having an unflappable sense of positivity and carefree confidence that draws people in with the way you present yourself. I instinctively perpetuate those values when making big decisions as well as my smaller sartorial choices. Wearing UOMO by Salvatore Ferragamo inspires me to embrace my Italian heritage with that much more gusto.