Just when we all thought Taylor Swift found her niche right in the middle of country and pop with the blockbuster album Red, she throws us in for a loop with a refreshing new strictly-pop single. Charging in with a "Happy" by Pharrell-esque beat and a subtle sax line, Taylor's "Shake It Off" is her official entrance into the pop stratosphere. Gone is the country twang, guitar strums and soothing naïveté of Swift's Southern-influenced songbook.
"Shake It Off" gives off a bit of an awkward, yet likable, first impression to the listener. Taylor's presence is instantly recognizable as she sings lyrics like "I go on too many dates, but I can’t make them stay." It's her self-deprecating humor that makes this pop pill easy to swallow, and by the time you've heard the irresistible hook, even Swift's most hardcore of haters can't help but tap their foot. Armed with production by pop veterans Max Martin and Shellback, Taylor has a surefire hit on her hands.
Swift hasn't lost any of her integrity in delving into pop with seemingly reckless abandon. I'm a big fan of reinvention, coming from someone who has done it a couple of times and will do it again, so seeing Taylor in a whole new light is exciting. I can't wait to see what her next album 1989 brings.