Becoming an arbiter of taste is no easy feat. You have to earn the respect of the community you're trying to influence. Fashion bloggers, magazine editors and social media style savants alike had to make their mark on the world somehow to become the sort of person people strive to live like.
Blake Lively has joined the ranks of celebrity taste-makers with her website Preserve. Like Gwyenth Paltrow's website goop or Lauren Conrad's eponymous site, Preserve is an online editorial destination for people to glean style, cooking and home inspiration. But what makes Blake Lively a trustworthy source for pursuing a lifestyle of aspiration? Well for starters, Blake starred in the teen television drama Gossip Girl as a Manhattanite with a style most girls could only dream of having. She's also served as the face of CHANEL and covered Vogue three times.
One look at Preserve and you're invited into a digital world that fuses the past and the present together. The site has beautiful stories of people from across America, showcasing their artisan goods. There are editorials celebrating the American barbecue, profiles on tattooed musicians and sets of photography detailing unexpected wardrobes. Surrounded in sepia tones and twisting typography, Preserve is all about finding the treasures made by modern day craftsmen.
Refreshingly, Blake only reveals herself in the glimmers and shadows of Preserve: the editor's note, a single frame in the site's introductory film and as a supporting element in a photograph. Blake serves as the site's behind-the-scenes leader, guiding her contributors along to producing the perfect content for Preserve. Looking at Preserve in context to other celebrity lifestyle websites, Blake doesn't take herself too seriously, nor does she make her space a blatant advertisement. Shopping is, of course, essential to Preserve, but the products are backed up with brilliant content.
I've been fortunate enough to travel. I've been all over the world and all over this country. There's so much life teeming out of every pocket of this nation. There are people creating magic with their bare hands. Creating things which land at that amazing intersection between art and function.