I haven't been this excited for a new product launch in a while. Taking a first glance at this post, you may be wondering "What's so special about this plain-looking clothing?" Well that question alone reveals you're probably not a huge fan of minimalism. But what really makes Everlane so unique from other brands is it's dedication to transparent pricing, careful construction and high-quality fabrics.
Today, April 9th, marks the launch of Everlane's new men's Shirt Shop. It's a pretty big deal for anyone that follows this brand with a cult-like abandon of all logic. If there's any brand you can trust to deliver and not rob your bank account of every last dime, it's Everlane. Take a look at exactly how much you'll be paying for one of their shirts compared to it's couture counterparts. Yeah. Everlane is that admiringly honest.
Here are my top three shirts from the launch beautifully paired with other Everlane essentials.
A denim shirt is truly a man's best (fashion) friend. Everlane's medium-hued denim shirt is ready to rumble for whatever explorations you have planned. An equally durable backpack in sand will keep your DSLR camera or bottle of Merlot (you never know when you're going to need it) safe. Speaking of Merlot, this burgundy tee will look rustically rich with your outfit.
Everlane's red poplin is perfect for a sudden rendezvous the Hamptons. Which you might actually be able to afford when you consider how much you're saving on these pieces. Slip on a gray v-neck sweater when you need to dress up the poplin just a little more for all those waterfront restaurants. Pack it all in this reverse denim weekender that's stylish enough to convince any Hamptonite you're actually an experienced jet-setter.
Pair Everlane's slim sweater blazer with the Mediterranean-splashed poplin for a cultured, clean-cut look. Navy and blue-green make for an ocean fresh palette that only gets more European with a burgundy billfold. Just be sure your passport has more than one stamp in it because that would be one embarrassing accessory to this Everlane ensemble.