Following fashion one student at a time
Originally published in The Gonzaga Bulletin
Junior Taylor Meyers is not only studying public relations, but also exploring the world of fashion in a unique, hands-on way.
As an online writer for the editorial website College Fashionista, Meyers seeks out Gonzaga’s most stylish students to feature.
“For the past three semesters, I have been interning with the site as a ‘Style Guru,’’ ” Meyers said. “Each week I find a fashionista — or fashionisto — on GU’s campus [who] is rocking the latest trends. After photographing and interviewing the fashionista, I write an article describing their outfit and how students can incorporate the style into their own look.”
Meyers is required to write an article every week, giving her real-world expectations to create quality work with a quick turnaround.
“The most challenging part of my internship with College Fashionista is the hard and fast deadlines,” Meyers said. “In the past I have had a hard time finding the balance between schoolwork and blogging. If I had a choice I would spend every afternoon working on posts.”
Meyers, a Pendleton, Ore., native, didn’t grow up in a fashion-centric town, but expressed interest in the art form at an early age.
“I have been interested in clothing for as long as I can remember,” Meyers said. “Even as a child I loved getting dressed up and experimenting with my wardrobe. My love for clothes [transformed] into a love for fashion. I began following blogs, reading more fashion magazines and the rest is history.”
College Fashionista isn’t Meyers’ only venue for her fashion addiction. At the beginning of this month, she launched her own personal fashion blog called Rumour Has It. Meyers created the site under the mentorship of Emily Piskulick, a public realtions senior and the creator of Dear Serendipity – featured in a previous Bulletin article called “GU’s social media storytellers.”
“I began my own personal blog and I have been having so much fun with it,” Meyers said. “After being behind the camera with College Fashionista, I really wanted to create an own outlet for my own personal style and favorite trends. My short-term goals are to gain more readership and awareness. As far as my long-term goals, I’d love to develop sponsorships and endorsements with my favorite companies.”
Her designer devotion is something Meyers hopes to continue through her career, weaving what she’s learned in the classroom with her fashion framework.
“My favorite part about public relations is promoting a brand or idea you’re passionate about and I have applied that to my blogging,” Meyers admitted. “In the future, I hope that fashion is a part of my career. I would love to work for a company that focuses on fashion merchandising in a marketing role.”
Like a true clothing chameleon, Meyers can’t easily pin down her own style and is inspired by the trends she writes about so frequently.
“To describe my personal style, I would say it’s ever-changing,” Meyers said. “I love trying new trends that push me outside of my style box. Sometimes I feel edgy and others I feel girly so it truly depends on what day you ask me.”
The spring fashion season excites Meyers the most. She loves that time of year for the variety of trends that flood her favorite stores.
“My favorites for spring are pretty pastels, high-low skirts, boxy crop tops and vibrant floral prints,” Meyers said. “My favorite store has always been and always will be Nordstrom. It doesn’t matter what trend I am looking for, Nordstrom’s always has the perfect piece. I love the versatility the departments offer. I can find an inexpensive piece in [teen section] BP or top designers in TBD and Savvy.”
Like her own style, Meyers sees GU student style as amazingly assorted, giving her a wider perspective on fashion.
“The fashion scene at GU is very diverse and that’s what I love about it,” Meyers said. “My favorite part about working for College Fashionista is having the opportunity to meet new people on campus and hear about their thoughts on fashion.”
Above all, Meyers hopes her position as “Style Guru” helps the GU students craft their own fashion individuality without having to spend their grocery money on luxe labels.
“My advice for GU students in navigating their own style is to be creative,” Meyers said. “In order to be fashionable, you don’t have to purchase the most expensive items. There are a lot of cheaper options that help you remain up to date without breaking the bank. A few of my favorite places to find steals in Spokane are Forever 21, H&M, Nordstrom Rack, Target and TJ Maxx.”