If there is anything Madonna knows how to do, it's pushing boundaries. She does it better than any other pop star out there, but she has something important to say behind her provocative actions. Her latest collaborative venture is a short film directed by Steven Klein (who has worked on Lady GaGa's Fame fragrance ad campaign) called #secretprojectrevolution.
The seventeen-minute long black and white film is startling, full of political perspective and intellectually provocative (instead of just provocative for shock value). In the noir clip, Madonna is incarcerated along with a lot of other fit, perfect-looking performers who wear bizarre black outfits. Throughout the video, Madonna speaks of art being persecuted, squelched and almost non-existent in the world we live in by ignorance, intolerance and hate. She calls for a revolution of love against the force of hate towards the arts. She calls for artists to express themselves without caring about what the world thinks.
The synopsis I just gave you is a white-washed version. The film is gritty, violent and somewhat disturbing. Filled with contortionists, guns and images of slavery, #secretprojectrevolution aims for inspiration in a completely non-traditional way. The first few minutes of the film I was caught off-guard and expecting the movie to be a weird piece of unsubstantial fluff to keep Madonna relevant. But by the end of the movie, I felt empowered as an artist. There is some amount of marketing at play here, but Madonna speaks with such passion that I believed in what she was professing. You can watch the film below on YouTube.