In a world full of pop provocateurs, it's refreshing to find a sixteen year old girl taking the music industry by storm with a song that breaks all norms. "Royals" by Lorde is a criticism of mainstream music and it's ridiculous opulence. Lorde's instantly unique voice over a hip-hop beat reminds me of Lana, but with a tangier upbeat difference.
Lorde's music video for "Royals" is a simple, clean approach to the song. The New Zealand native blends her deep lyrics with poignant visuals that are a far cry from a tricked out Miley Cyrus video. Lorde is effortless, blase, and blunt with her music. She represents blue collar, middle class dreamers.
She takes confidence in the fact that she's not persuaded by the glitz and glamour of fame, even though her song has risen to the top of charts. Her every girl next door shtick is admirable, but it's her voice that sticks the most with the listener. Lorde's untouched vocals soar on this track, as well as the rest of her EP: The Love Club.