I'll have a skinny nonfat newsletter, please
originally published in The Gonzaga Bulletin
Keeping up with current events during college often isn’t a first priority unless certain classes require it. It’s a sad but honest truth. Unless students are talking about a specific event – like Kony 2012 – on forms of social media, important world news can go completely unnoticed.
I’m not trying to say every college student is ignorant or wants to be uninformed: I think it’s more a case of not having the time or motivation to sit down and delve into news stories unless it’s a homework assignment. The Millennial generation is born with a short attention span anyway, we like information to be compacted into 140 characters (Twitter), uniform square pictures in an app (Instagram) or virtual categorized corkboards (Pinterest).
Ironically, I’m telling you all of this in a newspaper.
But what if I told you there’s a way to get the information you need to stay updated on the world around you?
Sign up for the email newsletter theSkimm.
theSkimm is exactly what it sounds like it is – a skimming of the top news stories from around the world organized in a daily email newsletter. Organized from the most important stories down to “water cooler” topics, theSkimm has the most significant facts for you to digest quickly and clearly.
theSkimm was created by Danielle Weisberg and Carly Zakin, former employees at NBC. The two New York roommates left NBC to create theSkimm in 2012. About a year after beginning the newsletter, theSkimm has raised $1.1 million in funding from investors, according to Forbes.
Originally, theSkimm was meant to cater to professional women. After all, Weisberg and Zakin are professional women themselves, but the trendy e-newsletter caught on to even wider demographics. After reading through their archives, I discovered the content was very gender-neutral, but the logo and name definitely appeal to women.
“Obviously women don’t need different news than men,” the two businesswomen said in a Business Insider article.
I’m already using theSkimm to stay connected to news and inspire me to look up more detailed articles if I feel so inclined. Reading this newsletter with my morning coffee actually prepares me for classes in a unique way. News affects all disciplines of study, so being aware of the world comes in handy for more than just the occasional current events quiz.
Reading the news also fulfills an important social aspect outside of school too. Employers want to hire people who have a pulse on the industry they’re in as well as front-page news.
“[theSkimm is] for someone who’s smart, career-minded, and social,” Zakin and Weisberg told The Business Insider. “They might be going to a cocktail party or wedding, where news stories come up in conversation. We want our readers to be able to start the conversations. theSkimm is meant to be a confidence booster.”
Basically theSkimm gives you no excuse not to have knowledge of current events. theSkimm is witty, fun and easy to read, giving you the essentials to start your day on the right foot. So the next time you’re thinking of watching a pointless cat video online, maybe subscribe your ZagMail to theSkimm instead.